OUR PROCESS

We developed a visual identity grounded in coziness and warmth - a logo that felt like an overstuffed couch, a colour palette that brings to mind a retro ski lodge.

From there, the work extended into a series of posters designed to feel dynamic and alive - each one part of a larger system, but with its own rhythm and presence. The intention was to create materials that didn’t just promote the event, but contributed to its atmosphere.

We also loved the collaborative aspects of this project: the Smorgasbord logo became a starting point for an incredible sculptural piece made by a local artist.

The result is a visual world that felt warm, inviting, and inherently collaborative - reflecting the spirit of Smorgasbord itself.